# International Keyword Research Workflow: Template Pack for Ecommerce Brands to Build Topical Authority in 90 Days

# Unlock Global Success with a Proven Keyword Research Workflow

As an ecommerce brand aiming to expand into international markets, you know that dominating search engines and targeting the right audience are crucial for success. However, navigating complex global keyword research landscapes can be overwhelming. That’s why we’ve crafted a comprehensive International Keyword Research Workflow Template Pack – your 90-day roadmap to establishing topical authority in the competitive global ecommerce space.

With this actionable template pack, you’ll learn how to streamline your research process, identify high-potential keywords, and develop a data-driven content strategy that resonates with international audiences. By following our proven structure and best practices, you’ll be able to:

* Gain a deeper understanding of target markets and their search behavior

* Develop a keyword list that drives quality traffic and sales

* Create optimized content that converts and boosts your brand’s reputation

* Monitor and adjust your strategy for optimal ROI

Get ready to take control of your global ecommerce ambitions with our International Keyword Research Workflow Template Pack.

What is Keyword Research and Why is it Crucial for Ecommerce Brands?

Keyword research is the process of identifying, analyzing, and selecting keywords that best describe your ecommerce brand’s products or services. It’s a crucial step in creating a successful online marketing strategy, as it helps you understand what potential customers are searching for when they’re looking for products like yours.

Why Keyword Research Matters

Keyword research matters because it allows you to:

* **Understand your target audience**: By analyzing keywords, you can gain insights into what words and phrases your ideal customer is using when searching for products online.

* **Improve search engine rankings**: Using relevant keywords in your content can improve your ecommerce brand’s visibility in search engine results pages (SERPs).

* **Increase conversions**: By targeting specific keywords, you can attract more qualified traffic to your website and drive sales.

* **Refine your content strategy**: Keyword research helps you create content that resonates with your target audience, increasing engagement and conversion rates.

How to Conduct Keyword Research

Keyword research involves several steps:

1. Identify a list of potential keywords related to your products or services using tools like Google Keyword Planner, Ahrefs, or SEMrush.

2. Analyze keyword metrics such as search volume, competition, and cost-per-click (CPC) to determine which keywords are most relevant and viable for your brand.

3. Use tools like Answer The Public or Google Autocomplete to generate ideas for long-tail keywords that have lower competition but higher conversion rates.

4. Conduct competitor analysis by identifying the keywords their website is targeting and analyzing their content strategy.

Example of a Keyword Research Plan

For example, let’s say you’re an ecommerce brand selling outdoor gear and apparel. To conduct keyword research, you might start with a list of broad keywords like:

* “hiking boots”

* “outdoor clothing”

* “camping gear”

Next, you’d analyze the metrics for each keyword to determine which ones are most relevant and viable for your brand.

By using tools like Google Keyword Planner or Ahrefs, you can identify specific keywords with lower competition but higher conversion rates, such as:

* “best hiking boots for long distance”

* “warm and waterproof outdoor clothing”

This helps you create targeted content that resonates with your target audience, increasing engagement and conversion rates.

Next Steps

In the next section, we’ll dive into creating a keyword research template pack to help ecommerce brands build topical authority in 90 days. We’ll explore how to use tools like SEMrush or Ahrefs to identify relevant keywords, analyze competition metrics, and create targeted content strategies.

Setting Up Your International Keyword Research Framework

To build topical authority in 90 days, you need a solid foundation for your international keyword research workflow. This involves setting up a framework that will help you identify and prioritize relevant keywords across different languages and regions.

Step 1: Define Your Core Niche

Identify the core niche or product category that you want to focus on. For example, if you’re an ecommerce brand selling fashion accessories, your core niche might be “women’s clothing accessories” in English. Once you have a clear niche definition, you can start brainstorming sub-niches and long-tail keywords.

Step 2: Choose Your Keyword Research Tools

You’ll need a combination of tools to help you with keyword research. Some essential tools for international keyword research include:

* **Google Keyword Planner**: A free tool that provides insights into search volume, competition, and suggested bid prices.

* **SEMrush**: An all-in-one SEO toolkit that offers keyword research, competitor analysis, and technical SEO audits.

* **Ahrefs**: A comprehensive SEO platform that includes keyword research, content analysis, and backlink tracking.

Step 3: Set Up Your Data Sources

To ensure you’re getting accurate data for your international keyword research, you’ll need to set up multiple data sources. These can include:

* **Google Search Console**: Helps you monitor search volume, impressions, and clicks from Google.

* **Google Trends**: Provides insights into search trends and popularity of keywords across different languages and regions.

* **Social Media Listening Tools**: Allows you to track keyword mentions on social media platforms like Twitter, Facebook, and Instagram.

Step 4: Establish Your Language and Region Focus

Decide which languages and regions you want to focus on for your international keyword research. This will help you prioritize keywords that are most relevant to your niche and audience.

For example, if you’re targeting a global audience with English as the primary language, but also want to focus on German-speaking countries for a specific product category, you can set up separate keyword research frameworks for each region. See Mastering Hreflang Basics A Guide for a related tactic.

Step 5: Create Your Keyword Research Template

Develop a template that helps you organize and prioritize your keywords. This should include columns for:

* **Keyword phrase**

* **Search volume (average monthly searches)**

* **Competition level (Serp score or estimated click-through rate)**

* **Relevance score (based on niche, language, and region focus)**

Use this template to prioritize your keywords and identify the most relevant ones for your ecommerce brand.

Example Template Structure

| Keyword Phrase | Search Volume | Competition Level | Relevance Score |

| — | — | — | — |

| Women’s Denim Jacket | 10,000 | Medium (0.5) | High (8/10) |

| Summer Sundress | 5,000 | Low (0.2) | Medium (4/10) |

| Black Jeans | 50,000 | High (0.8) | Very High (9/10) |

By setting up a comprehensive framework for your international keyword research workflow, you’ll be able to identify and prioritize the most relevant keywords that will help you build topical authority in 90 days.

Research Tools and Techniques for Ecommerce Keyword Research

When it comes to ecommerce keyword research, having the right tools and techniques is crucial to uncovering relevant and high-volume keywords. Here are some of the most effective research tools and techniques to incorporate into your international keyword research workflow:

1. Google Keyword Planner

Google Keyword Planner is a free tool that provides insights into search volume, competition, and suggested bid prices for keywords. It’s an excellent starting point for ecommerce brands looking to optimize their content and improve visibility in search engine results pages (SERPs). For example, using the Google Keyword Planner tool, you can identify keywords like “women’s plus-size clothing” or “men’s athletic shoes” that have high search volume but relatively low competition.

2. Ahrefs Keywords Explorer

Ahrefs Keywords Explorer is a powerful tool that offers in-depth keyword research features, including keyword suggestions, competitors analysis, and content gap identification. This tool helps ecommerce brands identify long-tail keywords with lower competition and higher conversion rates, such as “men’s running shoes for wide feet” or “women’s maternity denim jackets”.

3. SEMrush Keyword Magic Tool

SEMrush Keyword Magic Tool is a comprehensive keyword research platform that provides tools to analyze competitors, identify gaps in the market, and uncover high-value keywords like “luxury handbags” or “sustainable outdoor gear”. It also offers features like keyword clustering, content optimization suggestions, and SERP analysis.

4. Moz Keyword Explorer

Moz Keyword Explorer is a robust tool that allows ecommerce brands to analyze competitors, identify gaps in the market, and uncover high-value keywords like “men’s fashion watches” or “women’s swimwear for plus sizes”. It also provides features like keyword clustering, content optimization suggestions, and SERP analysis.

5. Long-tail keyword identification

Identifying long-tail keywords is crucial to reducing competition and increasing conversion rates. For example, using tools like Google Keyword Planner or Ahrefs Keywords Explorer, you can identify keywords like “men’s athletic shoes for running” or “women’s maternity clothing for work” that have lower search volume but higher intent.

6. Content gap analysis

Content gap analysis involves identifying gaps in the market by analyzing competitors’ content and user behavior patterns. This can help ecommerce brands uncover opportunities to create high-value content that resonates with their target audience, such as “the best places to shop for sustainable fashion” or “top picks for women’s plus-size denim jackets”.

7. SERP analysis

SERP (Search Engine Results Page) analysis involves analyzing competitors’ top-ranking content and identifying gaps in the market. This can help ecommerce brands understand what types of keywords they need to target and create high-quality content that outperforms their competitors, such as “the latest fashion trends for men” or “women’s activewear for yoga”.

By incorporating these research tools and techniques into your international keyword research workflow, you’ll be well on your way to building topical authority and driving more traffic and sales for your ecommerce brand.

Identifying Relevant Keywords and Phrases for Your Brand

For an effective international keyword research workflow, it’s essential to identify relevant keywords and phrases that accurately represent your brand’s products, services, or unique value proposition. Here are the steps to follow:

Step 1: Brainstorming and Keyword Idea Generation

* Start by brainstorming a list of keywords related to your ecommerce brand, including product names, materials, colors, and sizes.

* Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find popular keyword ideas. For example:

+ For an outdoor gear brand, you might target keywords like “hiking backpacks,” “waterproof jackets,” or “camping stoves.”

+ For a fashion ecommerce site, you could focus on keywords like “men’s designer shirts,” “women’s plus-size dresses,” or “kids’ sneakers.”

Step 2: Analyzing Competition and Search Volume

* Use tools to analyze the competition for each keyword idea. Look at metrics such as:

+ Search volume (average monthly searches)

+ Competition level (number of websites competing for the keyword)

+ Cost-per-click (CPC) or cost-per-conversion (CPCo)

* Adjust your keyword list based on this analysis. For example:

+ If a keyword has high competition but low search volume, it might be less relevant to target.

+ If a keyword has low competition and decent search volume, it could be a good starting point.

Step 3: Refining Your Keyword List

* Refine your keyword list by using tools like Google Autocomplete or Ahrefs’ Content Gap tool. These can help you identify:

+ Long-tail keywords with lower competition but higher conversion rates

+ Phrases and questions that your target audience is searching for

+ Opportunities to create evergreen content around specific topics

Example: An outdoor gear brand might refine their keyword list by targeting long-tail phrases like “best hiking boots for ankle support” or “gear rentals for camping trips.”

Step 4: Prioritizing Keywords and Creating a Content Calendar

* Prioritize your keywords based on relevance, search volume, and competition level. Focus on the top-performing keywords first.

* Create a content calendar to organize your keyword research findings into actionable content ideas. This can include:

+ Blog posts

+ Product descriptions

+ Social media content See Mastering Multilingual SEO on WordPress for a related tactic.

+ Email marketing campaigns

By following these steps, you’ll be able to identify relevant keywords and phrases for your brand, create a solid foundation for your international keyword research workflow, and set yourself up for success in building topical authority within the 90-day timeframe.

Competitor Analysis and Market Insights

Competitor analysis is a crucial step in international keyword research, as it helps ecommerce brands understand their market landscape, identify gaps, and create targeted content strategies. In this section, we’ll walk through the process of competitor analysis and provide actionable tips to help you get started.

Step 1: Identify Key Competitors

To begin with, you need to identify your key competitors in the international market. This can be done by analyzing their:

* Social media presence

* Content strategy

* Online advertising campaigns

* Website traffic patterns

* Product offerings

For example, if you’re an ecommerce brand selling fashion clothing, your key competitors might include:

* ASOS Marketplace

* Zalando

* Net-a-Porter

* Farfetch

Step 2: Analyze Competitor Content

Next, analyze the content strategies of your key competitors. Look for:

* Content themes and topics they’re targeting

* Types of content they’re creating (blog posts, videos, social media posts)

* Quality and relevance of their content

* How often they publish new content

For instance, if you notice that ASOS Marketplace is creating a lot of content around sustainable fashion, consider creating similar types of content to attract a similar audience.

Step 3: Identify Market Trends and Gaps

Use tools like Google Trends, SEMrush, or Ahrefs to identify market trends and gaps in the industry. This can help you:

* Understand what topics are currently popular

* Identify areas with low competition

* Find opportunities for differentiation

For example, if you notice that there’s a growing trend towards vegan fashion, consider creating content around this topic to attract like-minded customers.

Step 4: Analyze Competitor SEO Strategies

Analyze your competitors’ SEO strategies by:

* Examining their website structure and architecture

* Looking at their meta tags, header tags, and internal linking patterns

* Checking their mobile-friendliness and page speed

* Identifying areas for improvement

For instance, if you notice that Zalando has a highly optimized product page with relevant keywords, consider creating similar pages on your own website to improve search engine rankings.

Step 5: Document Your Findings

Document all your findings in a spreadsheet or note-taking tool. This will help you visualize your competitors’ strengths and weaknesses, as well as identify areas for improvement.

Content Strategy and Keyword Integration

Creating a content strategy that incorporates international keywords is crucial for ecommerce brands looking to build topical authority in 90 days. A well-planned content strategy will help you attract targeted traffic, increase brand visibility, and ultimately drive more sales.

Step 1: Identify Key Themes and Topics

Identify the key themes and topics relevant to your ecommerce brand’s niche. Research popular keywords, questions, and pain points related to your products or services using tools like Google Trends, Ahrefs, SEMrush, or Moz Keyword Explorer. Create a list of top-performing keywords in your niche with moderate to high search volume.

Step 2: Define Your Target Audience

Understand who your target audience is and what language they use when searching for related topics online. Analyze social media conversations, forums, and review websites to identify common pain points, questions, or frustrations associated with your products or services. This will help you create content that resonates with your target audience.

Step 3: Develop a Keyword Strategy Framework

Create a keyword strategy framework using the following guidelines:

* **Primary keywords**: Use 5-10 primary keywords that align with your ecommerce brand’s niche and are relevant to your products or services.

* **Secondary keywords**: Identify 20-30 secondary keywords that target more specific search queries related to your primary keywords.

* **Long-tail keywords**: Incorporate 5-10 long-tail keywords that target highly specific search queries, such as product-specific keywords.

Step 4: Optimize Content for International Keywords

Optimize your content with international keywords using the following tips:

* **Use keyword research tools**: Utilize keyword research tools to identify top-performing international keywords in your niche.

* **Focus on local SEO**: Prioritize local SEO by optimizing for specific countries or regions, rather than targeting global keywords.

* **Translate content**: Translate key pages and product descriptions into multiple languages to cater to a broader audience. See Voice Search Optimization for WordPress for a related tactic.

Step 5: Integrate Keywords into Content

Integrate international keywords into your content using the following techniques:

* **Keyword research reports**: Include keyword research reports in blog posts or articles, providing insights on search volume, competition, and suggested bids.

* **Product descriptions**: Optimize product descriptions with target keywords and phrases to improve visibility in search results.

* **Meta tags**: Update meta titles, descriptions, and headings with relevant international keywords.

By incorporating these actionable tips into your content strategy, you’ll be well on your way to building topical authority for your ecommerce brand within 90 days.

Measuring Success and Optimizing Your Workflow

As you embark on your international keyword research workflow, it’s essential to measure your success and optimize your process to achieve the best results. In this section, we’ll outline a step-by-step approach to help ecommerce brands build topical authority in 90 days.

Set Clear Goals and Metrics

Before optimizing your workflow, define what success means for your business. Establish specific, measurable goals, such as:

* Increase organic traffic by 20%

* Boost sales by 15% through targeted product recommendations

* Improve average order value (AOV) by 10%

Track these metrics using Google Analytics or other tools to measure the impact of your keyword research efforts.

Conduct Regular Keyword Research Audits

Schedule regular audits (every 2-3 weeks) to review and refine your existing keyword list. This will help you:

* Identify new opportunities and trending topics

* Remove low-performing keywords that no longer align with your business goals

* Refine your targeting strategy to focus on high-quality, relevant content

Example: Reviewing the top 100 keywords for your niche, you identify a new trend in eco-friendly products. You add these long-tail keywords to your list and create targeted content around them.

Adjust Your Keyword Tools and Strategies

Stay up-to-date with the latest keyword research tools and strategies. Experiment with different combinations of tools, such as:

* Google Keyword Planner

* Ahrefs Keyword Explorer

* SEMrush Keyword Magic Tool

Explore advanced features like keyword clustering, topic modeling, and natural language processing (NLP) to gain deeper insights into your target audience.

Example: Using Ahrefs Keyword Explorer, you discover a cluster of related keywords within the “women’s fashion” niche. You create comprehensive content covering these topics and optimize your on-page elements for better search engine rankings.

Optimize Your Content Creation Process

Align your content creation process with your keyword research efforts. Ensure that:

* Each piece of content is optimized with relevant keywords

* Content is regularly updated to reflect changes in your target audience’s needs

* High-quality, engaging content resonates with your target audience and encourages shares and links

Example: Write a high-quality blog post covering the latest trends in women’s fashion, including eco-friendly products. Optimize the title, headings, and body copy with relevant keywords from your research.

Continuously Refine and Iterate

As you gather data and insights from your keyword research efforts, refine your workflow to optimize performance. Be prepared to:

* Adjust your targeting strategy based on changes in search volume or competition

* Remove low-performing content and replace it with more effective versions

* Explore new tools and strategies to stay ahead of the competition

Example: Analyzing data from Google Analytics, you notice a decline in organic traffic for one specific product page. You refine your keyword targeting and optimize the on-page elements to better align with user behavior.

By following these steps and continually measuring success, ecommerce brands can build topical authority and drive meaningful sales growth through their international keyword research workflow.

Final Takeaway

In this article, we’ve outlined a structured International Keyword Research Workflow template pack specifically designed for ecommerce brands aiming to build topical authority in 90 days. By following this comprehensive guide, you’ll be equipped with the knowledge and tools necessary to:

• Conduct thorough keyword research

• Identify high-potential keywords

• Develop a content strategy aligned with your target audience’s needs

• Optimize your website for better search engine rankings

To successfully implement this workflow, remember to:

• Set clear goals and objectives for your topical authority build

• Allocate sufficient time and resources for keyword research and content creation

• Continuously monitor and adjust your strategy based on performance data

• Prioritize high-quality, user-centric content that resonates with your target audience See Optimizing for Zero Click Searches for a related tactic.

By integrating these best practices into your ecommerce marketing strategy, you’ll be well on your way to establishing your brand as a trusted authority in your niche, driving increased traffic, sales, and long-term success.

Internal SEO Links

• Mastering Hreflang Basics A Guide — Mastering Hreflang Basics: A Guide for Niche Site Owners to Recover From Traffic Drops With AI-Assisted Workflows
• Mastering Multilingual SEO on WordPress — Mastering Multilingual SEO on WordPress: A Beginner’s Guide for Affiliate Bloggers
• Voice Search Optimization for WordPress — Voice Search Optimization for WordPress: A Checklist for Local Businesses
• Optimizing for Zero Click Searches — Optimizing for Zero Click Searches: A Step-by-Step Playbook for Beginners
• Optimizing Core Web Vitals for — Optimizing Core Web Vitals for Competitive Niches: A Targeted Approach

This article was assisted by AI and reviewed for publishing workflow testing.