# Finding Easy Keyword Wins in SEMrush: A 90-Day Plan for Ecommerce Brands

# SEMrush Keyword Wins for Ecommerce Brands

As an ecommerce brand, dominating search engine results can be a game-changer for sales and brand visibility. With SEMrush’s vast keyword database at your fingertips, it’s time to uncover the hidden gems that can catapult your online presence forward. In this comprehensive 90-day plan, we’ll show you how to identify and capitalize on easy-to-win keywords, leveraging SEMrush’s powerful tools to build topical authority and establish your brand as a trusted voice in your niche. By following this structured approach, you’ll learn:

* How to filter and prioritize high-value keyword opportunities

* Which competitive metrics and alerts indicate a potential win

* Proven tactics for creating targeted content that resonates with your audience

* Strategies for integrating SEO into your existing marketing workflow

Get ready to unlock the secrets of SEMrush keyword optimization and transform your ecommerce brand’s online performance.

H2 Title 1: Introduction to SEMrush Keyword Research

When it comes to building a strong online presence, finding the right keywords is crucial. For ecommerce brands looking to establish themselves as authoritative voices in their niche, keyword research is an essential step. In this section, we’ll explore how to use SEMrush to identify easy keyword wins that can drive traffic and boost conversions for your business.

With over 450 million keywords indexed by SEMrush, navigating the vast array of options can be overwhelming. However, by focusing on specific niches and topics, you can uncover hidden gems that are often overlooked by larger competitors. To get started, you’ll need to set up your SEMrush account and familiarize yourself with the platform’s keyword research features.

One of the most powerful tools in SEMrush is the Keyword Magic Tool. This feature allows you to search for keywords based on specific criteria, such as competition level, cost-per-click (CPC), and monthly searches. By filtering these results, you can quickly identify keywords that are low in competition but high in search volume.

For example, let’s say you’re an ecommerce brand selling outdoor gear and apparel. You use SEMrush to search for keywords related to camping equipment, such as “camping tents” or “hiking backpacks.” By using the Keyword Magic Tool, you can filter results to show only keywords with a high search volume and low competition. This could give you access to phrases like “best camping gear for beginners,” which may be less competitive than more general terms.

Another key feature in SEMrush is the Position Tracking tool. This allows you to monitor your target keyword’s ranking over time and receive alerts when there are changes. By tracking your position, you can identify patterns and trends that may indicate a drop-off or an opportunity for improvement.

By using these features, you can start identifying easy keyword wins that align with your business goals. In the next section, we’ll dive deeper into how to use SEMrush to analyze competitors’ keyword strategies and develop targeted content plans that drive traffic and conversions.

H2 Title 2: Setting Up Your SEMrush Account and Identifying Relevant Keywords

Before diving into finding keyword wins in SEMrush, it’s essential to set up your account correctly and identify relevant keywords for your ecommerce brand. This section will guide you through the process of creating a powerful SEMrush account and identifying key terms that align with your business goals.

Creating Your SEMrush Account

To get started, sign up for a SEMrush account by visiting their website and following these steps:

1. Choose your subscription plan: SEMrush offers various plans, including an Essential Plan (starting at $99.95/month) that suits most ecommerce brands.

2. Enter your email address and create a strong password.

3. Verify your email address by clicking on the link sent to you by SEMrush.

Once your account is set up, follow these steps:

1. Complete your profile information: Fill in your company details, including name, address, and contact information.

2. Upload your logo: Ensure your logo is high-quality and represents your brand well.

Identifying Relevant Keywords

To find keyword wins in SEMrush, you need to identify relevant keywords that align with your ecommerce business. Follow these steps:

1. Log in to your SEMrush account and navigate to the “Keyword Magic Tool” section.

2. Enter your product or service name in the search bar: This will provide a list of potential keywords related to your business.

3. Filter by relevance and search volume: Use the filters to narrow down your keyword options based on relevance (0-100%) and search volume (minimum 1,000 searches per month).

4. Analyze competition: Take note of the level of competition for each keyword. Identify areas where you can rank easily.

5. Prioritize long-tail keywords: Long-tail keywords tend to have lower competition but higher conversion rates.

Example:

Let’s say your ecommerce brand sells outdoor gear, and you want to optimize for keywords related to camping. You search for “camping gear” in the Keyword Magic Tool and filter by relevance (80%) and search volume (2,000 searches per month). The top keyword suggestions might include:

* Camping stove reviews

* Outdoor backpacks

* Hiking boots discounts

These long-tail keywords have lower competition levels but are more specific to your product offerings. Prioritize these keywords for optimization.

By following these steps, you’ll be well on your way to setting up a powerful SEMrush account and identifying relevant keywords for your ecommerce brand’s 90-day plan.

Understanding Keyword Clusters and How to Find Easy Wins Within Them

Keyword clusters are groups of related keywords that have a high correlation with each other. Identifying these clusters can help ecommerce brands find easy keyword wins in SEMrush. By focusing on one cluster, you can build topical authority and attract more traffic to your website. See Recover from Traffic Drops A for a related tactic.

To find keyword clusters, follow these steps:

1. **Use the SEMrush Keyword Magic Tool**: This tool allows you to compare thousands of keywords and identify patterns. Type a seed keyword into the tool, and it will suggest related keywords based on metrics like search volume, competition, and SERP position.

2. **Analyze Keyword Groups**: In the Keyword Magic Tool, click on “Keyword groups” to view related keywords grouped together. Look for clusters with high correlation scores (represented by numbers).

3. **Identify Common Themes**: Within each cluster, look for common themes or characteristics that your target audience might be searching for. For example:

* A keyword cluster for “sustainable fashion” might include terms like “eco-friendly clothing,” “organic cotton,” and “fair-trade accessories.”

* A cluster for “backpacks” might group related keywords like “hiking backpacks,” “travel backpacks,” and “school backpacks.”

4. **Prioritize Low-Competing Keywords**: Within each cluster, identify low-competitive keywords with lower search volume requirements (e.g., 500 searches per month). These can be easier to rank for and attract targeted traffic.

5. **Use SEMrush’s Keyword Overview Report**: This report provides an in-depth analysis of a specific keyword group, including metrics like suggested bid, ad positions, and competitor websites.

Example: Let’s say you’re an ecommerce brand specializing in outdoor gear. You search for keywords related to “hiking backpacks” using the SEMrush Keyword Magic Tool. The tool identifies a keyword cluster with high correlation scores:

| Keyword | Search Volume | Competition |

| — | — | — |

| Hiking Backpack | 1,000 | Medium |

| Lightweight Hiking Backpack | 500 | Low |

| Water-Resistant Backpacks | 300 | Low |

In this example, the low-competitive keyword “Lightweight Hiking Backpack” is a potential easy win. By targeting this term, you can attract targeted traffic and build topical authority in your niche.

Leveraging SEMrush’s Competitor Analysis Tools for keyword Insights

SEMrush offers a comprehensive competitor analysis tool that can help ecommerce brands identify potential keyword wins. To get started, navigate to the Competitor Analysis section and select the website you want to analyze.

Next, examine your top 5 competitors in the niche. Look for websites that are ranking well for keywords related to your brand’s offerings or target audience interests. You can do this by using SEMrush’s Keyword Magic Tool, which provides a list of relevant keywords based on your competitor’s content.

Use the “Top Keywords” filter to identify the most searched keywords in your industry. For example, let’s say you’re selling outdoor gear and one of your competitors is ranking well for the keyword “hiking boots”. You can use this information to create content that targets similar long-tail keywords like “best hiking boots for men”.

Also, check out SEMrush’s Position Tracking feature, which allows you to monitor your competitor’s rankings for specific keywords over time. This will help you identify opportunities to rank above them and gain an advantage in the search engine rankings.

Another useful feature is SEMrush’s Content Gap analysis tool, which compares your content with that of your competitors. This can help you identify gaps in the market and create content that addresses those gaps, thereby improving your chances of ranking well for those keywords.

For example, let’s say you’re an ecommerce brand selling outdoor clothing. Using SEMrush’s Content Gap analysis tool, you discover that several of your competitors have high-quality content on “summer hiking tips”. You can create similar content to attract the same search traffic and potentially outrank your competitors.

By leveraging SEMrush’s competitor analysis tools, you can gain valuable insights into keyword opportunities and stay ahead of the competition in 90 days.

H2 Title 5: Using SEMrush’s Position Tracking Feature to Monitor Your Brand’s Rankings

Introduction to Position Tracking in SEMrush

SEMrush’s position tracking feature is a powerful tool that allows you to monitor your brand’s rankings across various keywords and identify areas where you can improve. This feature is especially useful for ecommerce brands looking to build topical authority and increase their online visibility.

How to Use Position Tracking in SEMrush

To get started with position tracking, follow these steps:

1. Log in to your SEMrush account and navigate to the “Positions” tab in the top navigation menu.

2. Enter a keyword or phrase related to your ecommerce brand’s niche into the search bar.

3. Click on the “Track” button to start monitoring the keyword’s position.

Setting Up Position Tracking Alerts

To maximize the effectiveness of SEMrush’s position tracking feature, it’s essential to set up alerts for changes in your brand’s rankings. Follow these steps:

1. Navigate to the “Positions” tab and select the keyword you want to track.

2. Click on the three dots next to the keyword title and select “Alerts”.

3. Choose the frequency at which you want to receive notifications (e.g., daily, weekly).

4. Select the metric for which you want to receive alerts (e.g., change in position, gain/loss of rank).

Analyzing Position Tracking Data

Once you’ve set up position tracking alerts, review your data regularly to identify trends and opportunities. Consider the following metrics:

1. **Change in position**: Monitor how changes in your brand’s rankings affect your search engine visibility.

2. **Gain/loss of rank**: Track how many positions you’ve gained or lost over time.

3. **Average position**: Note your average ranking position across multiple searches.

Tips for Optimizing with SEMrush’s Position Tracking Feature

To maximize the effectiveness of SEMrush’s position tracking feature, keep the following tips in mind: See Content Gap Analysis for WordPress for a related tactic.

1. **Track a mix of keywords**: Monitor a range of keywords related to your ecommerce brand’s niche.

2. **Focus on long-tail keywords**: Target longer, more specific phrases with lower competition and higher conversion rates.

3. **Set realistic goals**: Track progress towards specific ranking targets and adjust your strategy accordingly.

By using SEMrush’s position tracking feature, ecommerce brands can stay on top of their search engine rankings, identify opportunities for improvement, and optimize their online presence to drive more traffic and sales.

H2 Title 6: Creating a Content Strategy Based on Keyword Research and Competitor Analysis

Now that you have identified potential keywords using SEMrush, it’s time to create a content strategy that aligns with your SEO goals. In this section, we’ll explore how to use keyword research and competitor analysis to inform your content strategy.

Step 1: Identify Primary and Secondary Keywords

Using the keyword suggestions from SEMrush, identify your primary and secondary keywords. Primary keywords are those you want to rank for in terms of search volume, while secondary keywords are related terms that can help improve your visibility and ranking.

For example, let’s say we’re an ecommerce brand selling outdoor gear and apparel. Our primary keyword might be “hiking boots,” with secondary keywords like “waterproof hiking boots” or “hiking shoes for men.”

Step 2: Analyze Competitor Content

Using SEMrush’s competitor analysis tool, analyze the content of your top competitors in terms of keyword targeting, content quality, and backlink profile. Identify gaps in the market that you can exploit with high-quality, relevant content.

For instance, let’s say we’re analyzing our competitor “REI” for the keyword “hiking boots.” We might notice that they have a dedicated section on their website for hiking boots, but their content is lacking in terms of technical details and specifications. This could be an opportunity to create high-quality, technical content that showcases your expertise.

Step 3: Develop a Content Matrix

Create a content matrix using SEMrush’s keyword research tool to identify opportunities for content creation. The matrix should include columns for:

* Keyword

* Primary keyword or phrase

* Target location (e.g. US, UK, Canada)

* Topic hierarchy (e.g. product type, feature, material)

* Competitor analysis notes

Using the example above, our content matrix might look like this:

| Keyword | Primary Keyword or Phrase | Target Location | Topic Hierarchy | Competitor Analysis Notes |

| — | — | — | — | — |

| Waterproof hiking boots | Hiking boots for men | US | Product type | REI has a dedicated section but lacks technical details |

| Lightweight hiking boots | Hiking shoes for women | UK | Feature | Patagonia’s content is more focused on sustainability |

Step 4: Prioritize Content Ideas

Using the content matrix, prioritize content ideas based on search volume, competition, and relevance. Focus on creating high-quality, engaging content that addresses customer needs and provides value to your target audience.

By following these steps, you’ll be well on your way to creating a comprehensive content strategy that aligns with your SEO goals and drives traffic and sales for your ecommerce brand.

H2 Title 7: Measuring Success and Refining Your SEMrush Keyword Research Strategy Over Time

As you continue to refine your SEMrush keyword research strategy, it’s essential to regularly measure its effectiveness and make adjustments accordingly. Here are some key metrics to track and how to refine your approach:

Monitoring Keyword Difficulty

1. **Set up a tracking dashboard**: Create a dedicated spreadsheet in Google Sheets or Microsoft Excel to monitor changes in keyword difficulty over time.

2. **Track keyword difficulty score**: Use SEMrush’s built-in tools, such as the “Keyword Magic Tool” or “SERP Analysis,” to track changes in keyword difficulty scores for your target keywords.

Example:

| Keyword | Difficulty Score (Jan 1) | Difficulty Score (Feb 15) | Improvement/Decline |

| — | — | — | — |

| Primary Keyword A | 60 | 65 | +5% |

| Secondary Keyword B | 40 | 45 | +12.5% |

Adjust your keyword research strategy by:

* Focusing on keywords with increasing difficulty scores.

* Adjusting your target keyword list to include more long-tail variations.

Analyzing Keyword Rankings

1. **Set up SEMrush’s ranking tracker**: Use the “Rank Tracker” tool to monitor changes in keyword rankings over time.

2. **Track ranking fluctuations**: Regularly review the tool to identify patterns of improvement or decline in rankings for specific keywords.

Example:

| Keyword | Initial Rank Position (Jan 1) | Current Rank Position (Feb 15) | Change | See Keyword Clustering Workflow For WordPress for a related tactic.

| — | — | — | — |

| Primary Keyword A | 3rd | 2nd | -20% |

Adjust your keyword research strategy by:

* Focusing on keywords with improved ranking positions.

* Optimizing existing content to maintain or increase rankings for targeted keywords.

Refining Your Content Strategy

1. **Analyze content performance**: Use SEMrush’s “Content Gap” tool to identify gaps in your content coverage and areas for improvement.

2. **Create a content calendar**: Plan and schedule high-quality, keyword-rich content that addresses identified gaps.

Example:

| Keyword | Current Coverage (%) | Recommended Coverage (%) |

| — | — | — |

| Long-tail variation C | 20% | 60% |

Adjust your content strategy by:

* Creating more content to address identified gaps.

* Focusing on long-tail variations to attract targeted audiences.

Part 8: Uncovering Long-Tail Keywords for Ecommerce Wins in SEMrush

To further enhance your keyword strategy, focus on long-tail keywords that have lower competition and higher conversion rates. Use SEMrush’s Keyword Magic Tool to identify relevant long-tail keywords.

Step 1: Identify Relevant Long-Tail Phrases

* Filter by low search volume (less than 500 searches per month) to avoid competition

* Select the “Exact phrase” option to target specific phrases that are less competitive

* Use the “Search volume trend” to identify increasing demand for a particular keyword

Part 9: Uncovering Hidden Competitors in SEMrush

When it comes to finding easy keyword wins in SEMrush, it’s not just about identifying your own strengths. It’s also about understanding the weaknesses of your competitors. By analyzing their backlink profiles and content gaps, you can identify opportunities to outrank them and establish yourself as a topical authority in ecommerce.

To get started, open SEMrush and navigate to the “Competitors” tab. From there, filter by keyword and select a specific niche or category that you’re targeting. Next, click on the “Backlinks” tab and sort your competitors by their backlink score.

Identifying Hidden Competitors

Look for competitors with low backlink scores (less than 100) in your target niche. These may be smaller brands or new players that haven’t yet established themselves as authorities in their field. Analyze these competitors’ backlinks and content to identify gaps and opportunities.

For example, let’s say you’re targeting the keyword “sustainable fashion” and you notice that Competitor X has a low backlink score (30) but no notable content on this topic. You can start by creating high-quality, sustainable fashion-related content that targets this keyword gap.

Analyzing Competitors’ Content

Use SEMrush’s “Content Gap” tool to identify competitors’ weaknesses in their content strategy. This will give you a list of relevant keywords and phrases that your competitor is missing from their content mix.

For instance, let’s say Competitor Y has a high-quality blog post on “women’s fashion trends,” but they’re not covering topics like “sustainable women’s fashion” or “fashion for plus-size women.” You can use this information to create complementary content that addresses these gaps and targets those specific keywords.

Building Relationships with Hidden Competitors

Once you’ve identified opportunities to outrank your hidden competitors, it’s time to build relationships with them. Reach out to their social media teams, offer high-quality content collaborations or guest posts, and engage in discussions about industry topics related to your niche.

By building strong relationships with your competitors, you’ll not only establish yourself as a topical authority but also gain valuable insights into the latest trends and developments in your industry.

Practical Example: Competitor Analysis

Let’s say you’re targeting the keyword “eco-friendly fashion” and you’ve identified two hidden competitors:

* Competitor A has 20 backlinks with an average domain authority of 15.

* Competitor B has 5 backlinks with an average domain authority of 20.

You notice that both competitors are missing content on “sustainable fashion for men.” You create a high-quality, in-depth guide to sustainable fashion for men and target this keyword gap. As you publish your content, make sure to engage with Competitors A and B’s social media teams, offer to collaborate or guest post, and participate in discussions related to sustainable fashion.

By following these steps, you’ll not only establish yourself as a topical authority but also build strong relationships with hidden competitors that will drive future success for your ecommerce brand.

Final Takeaway

Congratulations! You have now completed the 90-day plan for finding easy keyword wins in SEMrush as an ecommerce brand. Recap your progress and take action to solidify your topicals authority:

* Review your SEMrush dashboard regularly to track keyword performance and adjust strategies accordingly.

* Identify high-traffic, low-competition keywords relevant to your niche and target them with optimized content.

* Utilize SEMrush’s content template pack as a guide for creating targeted and informative content that addresses specific buyer personas.

* Monitor analytics to gauge the effectiveness of new content and make data-driven decisions moving forward.

By following this plan, you have established a strong foundation for topical authority in just 90 days. Continue to refine your strategies and expand your keyword targeting to drive even more sales and growth for your ecommerce brand. See Entity SEO for WordPress Content for a related tactic.

Internal SEO Links

• Recover from Traffic Drops A — Recover from Traffic Drops: A Competitor Content Teardown Template for Niche Site Owners
• Content Gap Analysis for WordPress — Content Gap Analysis for WordPress: A SaaS Team’s Guide to Boosting Conversions
• Keyword Clustering Workflow For WordPress — Keyword Clustering Workflow For WordPress — Framework For Affiliate Bloggers To Improve Click-Through Rate Using Free Tools
• Entity SEO for WordPress Content — Entity SEO for WordPress Content: A Step-by-Step Playbook for Beginner Affiliate Marketers
• Scaling SEO Content Publishing with — Scaling SEO Content Publishing with WordPress: A Weekly Workflow for Agencies

This article was assisted by AI and reviewed for publishing workflow testing.