# Leveraging Ahrefs for WordPress Content Planning: A 90-Day Template Pack for Ecommerce Brands

# Ahrefs for Your Ecommerce Content Strategy

In today’s competitive ecommerce landscape, establishing your brand as a trusted authority in your niche is crucial for driving sales and growth. However, creating high-quality content that resonates with your target audience can be overwhelming. That’s where Ahrefs comes in – a powerful tool that can help you plan, create, and optimize content that drives results. With our 90-day template pack for ecommerce brands, you’ll learn how to leverage Ahrefs to develop a comprehensive content strategy that builds topical authority, increases website traffic, and boosts conversion rates. In the next few pages, we’ll walk you through the process of using Ahrefs for WordPress content planning, providing actionable tips and insights to help you achieve your ecommerce goals in just 90 days.

Understanding Ahrefs and Its Importance for Ecommerce Brands

Ahrefs is a comprehensive digital marketing toolset that helps ecommerce brands optimize their online presence, improve content performance, and drive more sales. As a platform, Ahrefs offers an array of features designed to help businesses understand their website’s authority, identify opportunities for growth, and develop targeted content strategies.

What Does Ahrefs Track?

Ahrefs tracks various key metrics that impact a brand’s online visibility and authority:

* **Backlinks**: The number of websites linking back to your website is an essential indicator of your site’s authority. More high-quality backlinks generally translate to higher search engine rankings.

* **Domain Rating (DR)**: This score represents the overall quality of your website based on various factors, including backlinks, content quality, and more.

* **Content Quality**: Ahrefs assesses the quality of your content using metrics such as reading ease, keyword density, and more.

* **Organic Traffic**: Tracking organic traffic helps you understand how well your SEO efforts are paying off.

Why Is Ahrefs Important for Ecommerce Brands?

Ecommerce brands can significantly benefit from leveraging Ahrefs in their digital marketing strategies. Some key reasons include:

* **Content Planning**: By analyzing data from Ahrefs, ecommerce brands can identify gaps in their content and create targeted content pieces that resonate with their audience.

* **SEO Optimization**: Ahrefs provides detailed insights on SEO opportunities, enabling ecommerce brands to refine their website’s structure and optimize content for better search engine rankings.

* **Competitor Analysis**: By examining competitor websites using Ahrefs, ecommerce brands can identify areas where they excel and find opportunities to differentiate themselves.

By incorporating these features into your digital marketing strategy, you can effectively plan and execute a content creation roadmap that drives long-term growth and increases your brand’s topical authority.

Setting Up Ahrefs for WordPress: A Step-by-Step Guide

Step 1: Create an Ahrefs Account

To start using Ahrefs for your WordPress content planning, you need to create an account. Go to the Ahrefs website ([www.ahrefs.com](http://www.ahrefs.com)) and click on “Sign up” in the top right corner. Choose your plan, which should be suitable for a small to medium-sized ecommerce brand.

Step 2: Verify Your Website

After creating an account, you need to verify your website with Ahrefs. Go to the “Sites” section in your Ahrefs dashboard and click on “Add Site”. Enter your WordPress website’s URL and click on “Verify”. You’ll receive a verification code via email, which you need to enter in the Ahrefs dashboard.

Step 3: Set Up Your Website’s Profile

In the “Sites” section, add a profile for your WordPress website. This includes:

* **Website title**: Your website’s title.

* **URL**: Your website’s URL.

* **Description**: A brief description of your website.

* **Keywords**: Relevant keywords related to your ecommerce brand.

Step 4: Connect Google Analytics

Ahrefs needs access to your Google Analytics data to track website traffic and keyword performance. Go to the “Analytics” section in your Ahrefs dashboard and click on “Connect Google Analytics”. Follow the instructions to connect your account.

Step 5: Set Up Keywords and Content Planning

In the “Keywords” section, add relevant keywords related to your ecommerce brand. You can use tools like Google Keyword Planner or SEMrush to find keywords. Use these keywords to plan content for your WordPress website. Ahrefs will help you identify gaps in your existing content and suggest new topics.

Step 6: Set Up Content Experiments (Optional)

If you want to set up content experiments, go to the “Experiments” section in your Ahrefs dashboard. This feature allows you to test different versions of a page or post to see which one performs better.

By following these steps, you’ve set up your WordPress website with Ahrefs and are ready to start planning content for topical authority in 90 days.

Identifying and Targeting High-Value Keywords with Ahrefs

As an ecommerce brand aiming to build topical authority, it’s essential to focus on high-value keywords that align with your products, services, or niche. Ahrefs can help you identify these key phrases using its keyword research tool.

Accessing Ahrefs Keyword Research Tool

To get started, follow these steps:

* Log in to your Ahrefs account and navigate to the **Content Explorer** tab.

* Click on **Keywords Explorer** from the dropdown menu.

* Enter a relevant keyword or phrase related to your ecommerce brand, such as “summer fashion trends” or “women’s plus-size clothing.”

* Use the autocomplete feature to find popular keywords in your niche.

Analyzing Keyword Metrics

Ahrefs provides a range of metrics to help you understand the value and competitiveness of each keyword. Focus on the following:

* **Search volume**: Look for keywords with high search volumes, indicating higher demand.

* **Competition**: Target low-competition keywords or those with moderate competition levels.

* **Cost-per-click (CPC)**: Consider CPC values when selecting keywords; lower CPCs often indicate less competition.

* **Keyword difficulty**: Use Ahrefs’ built-in keyword difficulty score to gauge the difficulty of each keyword.

Identifying Long-Tail Keywords

Long-tail keywords are more specific phrases with lower search volumes, but also tend to have less competition. Use Ahrefs to identify relevant long-tail keywords by:

* Using the **Content Explorer** tab to find long-tail keywords related to your niche.

* Applying filters, such as “keyword difficulty” or “monthly searches,” to narrow down results. See Maximize Click Through Rate with for a related tactic.

Targeting High-Value Keywords

Based on your keyword research, prioritize high-value keywords that align with your ecommerce brand’s goals. Use the following metrics to inform your targeting strategy:

* **Keyword importance**: Focus on top 10% of keywords, which are more important and relevant.

* **Keyword relevance**: Ensure selected keywords relate closely to your products or services.

* **Content gaps**: Identify areas where you can create content to address keyword-specific gaps.

Example:

Suppose your ecommerce brand sells plus-size clothing. Using Ahrefs, you find that keywords like “women’s plus-size fashion” and “curvy women’s clothing” have high search volumes but relatively low competition levels. These long-tail keywords offer opportunities for targeted content creation and can help build topical authority in the niche.

By targeting high-value keywords with Ahrefs, ecommerce brands can create a solid foundation for their content marketing strategy and drive more relevant traffic to their website.

Creating a Content Calendar with Ahrefs: A Proven Template

A well-planned content calendar is crucial for ecommerce brands looking to establish topical authority in 90 days. With Ahrefs, you can create a structured content strategy that aligns with your audience’s needs and search engine preferences.

To start, open the Ahrefs web app and navigate to the Content Explorer tool. Here, you’ll find an exhaustive list of keywords related to your ecommerce niche.

1. **Identify Relevant Keywords**: Browse through the keyword list and identify a mix of short-tail (2-3 word) and long-tail (4-5 word) phrases that accurately describe your products or services.

2. **Analyze Keyword Difficulty**: Use Ahrefs’ built-in Rank Tracker to analyze the difficulty level of each keyword. Focus on lower-moderate difficulty keywords, as they are more likely to yield organic traffic and establish your brand’s authority.

3. **Create a Content Calendar Framework**:

* Set up separate columns for:

+ Keyword (the main search term)

+ Target URL (the product page or resource link)

+ Date (content publication schedule)

+ Topic (content type, e.g., blog post, video, guide)

+ Priority (medium-high priority, depending on keyword difficulty and audience relevance)

4. **Add Keywords to Your Calendar**:

* Start by adding your short-tail keywords first, as they will provide a foundation for your content strategy.

* Next, expand into long-tail phrases that resonate with specific audience segments or pain points.

* Fill in the date column with dates corresponding to when you plan to publish new content.

5. **Plan Content Types and Formats**:

* A/B testing blog posts and product descriptions to determine which performs better

* Creating video guides or tutorials to supplement written content

* Developing infographics highlighting key statistics or research findings related to your niche

By using this template, you can efficiently manage your keyword list, prioritize relevant content types, and schedule targeted content releases to elevate your ecommerce brand’s topical authority within 90 days.

Developing a Topical Authority Framework with Ahrefs

Developing a topical authority framework with Ahrefs is the foundation of creating a comprehensive content strategy that drives traffic, builds brand awareness, and establishes your ecommerce brand as an industry thought leader. In this section, we’ll outline the steps to develop a topical authority framework using Ahrefs.

Step 1: Identify Your Target Audience and Industry Topics

To create effective content, you need to understand who your target audience is and what topics they’re interested in. Use Ahrefs’ Keyword Explorer to find relevant keywords and topics related to your ecommerce brand’s products or services. For example:

* If you sell outdoor gear, you might use keywords like “hiking boots,” “camping equipment,” or “outdoor apparel.”

* If you sell fashion clothing, you might use keywords like “summer dresses,” “men’s shoes,” or “women’s accessories.”

Step 2: Analyze Your Competitors’ Content

Using Ahrefs, analyze your competitors’ content to identify gaps in the market and opportunities for differentiation. Look at their:

* Most frequently referenced keywords

* Most popular content types (e.g., blog posts, product reviews)

* Top-performing pages and URLs

For example:

* If you’re competing with an outdoor gear brand, look for gaps in topics like “backpacking tips” or “gear reviews.”

* If you’re competing with a fashion clothing brand, look for opportunities to create content around trending styles or seasonal products.

Step 3: Create a Content Matrix

Using Ahrefs, create a content matrix that outlines the following:

* Keywords and topics related to your ecommerce brand See Keyword Clustering Workflow for WordPress for a related tactic.

* Competitors’ strengths and weaknesses in these areas

* Opportunities for differentiation and unique value proposition (UVP)

For example:

| Keyword | Competitor Strengths | Your UVP |

| — | — | — |

| Hiking Boots | In-depth reviews of gear | User-friendly buyer’s guide with product recommendations |

| Camping Equipment | Limited content on budget options | Comprehensive list of affordable camping gear and tips |

Step 4: Develop a Content Calendar

Using your content matrix, develop a content calendar that outlines:

* Keywords and topics to be covered in the next 90 days

* Types of content (e.g., blog posts, product reviews, videos)

* Publishing schedules and frequencies

For example:

| Week | Keyword/Topic | Content Type | Publish Date |

| — | — | — | — |

| 1-2 | Hiking Boots Review | Blog Post | 2024-02-15 |

| 3-4 | Camping Equipment Guide | Video | 2024-03-01 |

Step 5: Optimize Your Content with Ahrefs

Using Ahrefs, optimize your content by:

* Analyzing keyword rankings and adjusting titles and descriptions

* Using keyword density to support your UVP

* Creating content that resonates with your target audience

For example:

* If you write a blog post on “Hiking Boots Review,” use Ahrefs to analyze the keyword’s ranking potential and adjust your title and description accordingly.

* If you create a video guide on “Camping Equipment,” use Ahrefs to track your content’s performance and adjust your strategy based on user engagement.

By following these steps, you can develop a topical authority framework with Ahrefs that drives traffic, builds brand awareness, and establishes your ecommerce brand as an industry thought leader.

Optimizing Your Ecommerce Website for SEO with Ahrefs Insights

To optimize your ecommerce website for SEO using Ahrefs insights, you need to start by analyzing your competitors and identifying gaps in the market. Ahrefs provides a comprehensive competitor analysis tool that helps you understand your top competitors’ strengths and weaknesses.

Here are some actionable steps you can take to optimize your ecommerce website for SEO with Ahrefs insights:

* **Analyze your competitors**: Use Ahrefs’ competitor analysis tool to analyze your top competitors’ websites. Look at their keywords, content strategy, backlinks, and social media presence.

* **Identify gaps in the market**: Identify gaps in the market by analyzing your competitors’ strengths and weaknesses. For example, if you’re selling fashion products, you can identify gaps in the market for specific niches like plus-size clothing or maternity wear.

* **Create buyer personas**: Create buyer personas to understand who your ideal customer is. Ahrefs provides a buyer persona template that helps you create detailed profiles of your target audience.

* **Optimize product pages**: Optimize your product pages by including high-quality images, detailed product descriptions, and relevant keywords. Use Ahrefs’ keyword research tool to identify the most relevant keywords for each product page.

* **Improve internal linking**: Improve internal linking by creating a clear site structure and using descriptive anchor text for links. Use Ahrefs’ crawl data to identify broken links and improve your website’s crawling efficiency.

Example:

**Competitor Analysis**

* Competitor 1: Has a strong presence on social media with 100,000 followers across platforms.

* Competitor 2: Has a high Domain Rating of 85 and a Trust Flow score of 120.

By analyzing your competitors’ strengths and weaknesses, you can identify gaps in the market and create a content strategy that resonates with your target audience. Use Ahrefs insights to optimize your ecommerce website for SEO and improve your online presence.

Tracking and Measuring Success: Analyzing Ahrefs Data for Optimal Results

As you embark on your 90-day journey to build topical authority with Ahrefs, it’s crucial to track and measure the success of your content planning efforts. This section will guide you through the process of analyzing Ahrefs data to refine your strategy and achieve optimal results.

Setting Up Your Ahrefs Dashboard

To get started, log in to your Ahrefs account and navigate to the “Content” tab. From here, you’ll be able to view a comprehensive overview of your website’s content performance. Take note of the following key metrics:

* **Content score**: This score indicates how well-performing your content is in terms of relevance, engagement, and authority.

* **Ranking**: Track your website’s rankings for target keywords over time to identify areas for improvement. See Optimizing Entity SEO for WordPress for a related tactic.

* **Traffic**: Monitor the amount of organic traffic your content receives to gauge its impact on SEO efforts.

Analyzing Content Performance using Ahrefs Data

Now that you have a solid understanding of your Ahrefs dashboard, it’s time to dive deeper into analyzing your content performance. Here are some actionable steps to take:

1. **Identify Top-Performing Content**: Use the “Top Content” report to identify your most successful pieces of content based on factors like traffic, engagement, and ranking.

2. **Analyze Keyword Performance**: Utilize the “Keywords” tab to analyze how well-performing your keywords are doing in terms of rankings, traffic, and content score.

3. **Track Backlinks**: Monitor the number of backlinks pointing to your website using the “Backlinks” report. This will help you identify areas for link building efforts.

Example: Analyzing Ahrefs Data for Ecommerce Content

Let’s say you’re an ecommerce brand looking to optimize your content strategy for product-related keywords. Using Ahrefs, you can analyze your data as follows:

* You identify a piece of top-performing content with high traffic and engagement.

* You see that the target keyword “Best Wireless Headphones” has improved rankings over time.

* You notice a significant increase in backlinks pointing to your website.

Based on this analysis, you might refine your content strategy by:

* Creating more long-tail content like “Best Wireless Headphones for Gaming”

* Building high-quality backlinks through guest posting or partnerships

* Leveraging user-generated content to expand your product’s reach

By regularly tracking and analyzing Ahrefs data, you’ll be able to make informed decisions about your content planning efforts and drive meaningful results for your ecommerce brand.

Part 8: Optimizing Ahrefs for Ecommerce-Specific Content Planning

As you create your content planning template using Ahrefs, it’s essential to tailor the tool to meet the unique needs of ecommerce brands. In this section, we’ll explore how to optimize Ahrefs for ecommerce-specific content planning, focusing on keywords, topics, and audience engagement.

1. Keyword Research for Ecommerce Brands

Ahrefs provides an extensive database of keywords using its “Keyword Explorer” feature. To tailor your keyword research to ecommerce brands, follow these steps:

* Use long-tail keywords: Instead of targeting generic keywords like “shoes,” focus on more specific phrases like “men’s hiking boots.”

* Leverage Ahrefs’ “Content Gap” tool: This feature helps identify gaps in the content market by analyzing your competitors’ keyword strategies.

* Analyze competitor content: Use Ahrefs to analyze your competitors’ top-performing content and identify opportunities for your own brand.

2. Topic Clustering with Ahrefs

Topic clustering involves grouping related keywords together into clusters, which can help you create a cohesive content strategy. In Ahrefs, topic clustering is easily done using the following steps:

* Use the “Content Explorer” tool: This feature allows you to find and group related topics.

* Analyze your competitors’ content: Look for patterns in their topic clustering and adjust your strategy accordingly.

3. Creating a Content Calendar with Ahrefs

An effective content calendar is essential for ecommerce brands. With Ahrefs, you can create a content calendar that aligns with your keyword research and topic clusters. To do so:

* Use the “Content Calendar” tool: This feature allows you to plan and schedule your content in advance.

* Integrate with Google Analytics: Track your website’s traffic and engagement metrics to refine your content strategy.

4. Optimizing Your Ahrefs Content Template

Once you’ve created your content template, it’s time to optimize it for ecommerce-specific content planning. Here are some steps to follow:

* Use the “Site Audit” tool: Analyze your website’s technical SEO and identify areas for improvement.

* Leverage the “Content Analysis” feature: This feature provides detailed insights into your content’s performance and helps you refine your strategy.

5. Integrating Ahrefs with Other Ecommerce Tools

Finally, it’s essential to integrate Ahrefs with other ecommerce tools to create a comprehensive content planning strategy. Consider integrating Ahrefs with the following tools:

* Google Analytics: Track your website’s traffic and engagement metrics.

* Social media management tools: Schedule social media posts and track their performance.

By incorporating these steps into your Ahrefs content planning template, you can build topical authority in 90 days as an ecommerce brand.

Final Takeaway

In this article, we’ve explored the power of Ahrefs for WordPress content planning and provided a comprehensive 90-day template pack to help ecommerce brands build topical authority. By leveraging Ahrefs’ powerful tools and strategies, you can create high-quality content that resonates with your target audience and drives business growth.

To recap, our article covered:

* The importance of building topical authority in ecommerce

* How Ahrefs can help with keyword research, content optimization, and competitor analysis

* The creation of a 90-day template pack to guide content planning

Action Checklist:

• **Weeks 1-3:** Conduct keyword research using Ahrefs and identify relevant topics for your brand.

• **Weeks 4-6:** Develop a comprehensive content calendar utilizing the 90-day template pack provided in this article. See How to Write Scannable SEO for a related tactic.

• **Weeks 7-13:** Create high-quality, SEO-friendly content on target topics.

• **After 3 months:** Continuously monitor and adjust your content strategy using Ahrefs’ analytics tools.

By following this 90-day plan and leveraging Ahrefs for WordPress content planning, you’ll be well on your way to establishing your ecommerce brand as a thought leader in your industry.

Internal SEO Links

• Maximize Click Through Rate with — Maximize Click-Through Rate with a Competitor Content Teardown Template
• Keyword Clustering Workflow for WordPress — Keyword Clustering Workflow for WordPress: A Step-by-Step Guide to Improving Core Web Vitals
• Optimizing Entity SEO for WordPress — Optimizing Entity SEO for WordPress Content on a New Domain: A Weekly Workflow Guide for Agencies
• How to Write Scannable SEO — How to Write Scannable SEO Content: A Case-Study Guide for SaaS Teams
• Optimizing Long Form Content A — Optimizing Long-Form Content: A Best Heading Structure Framework for Affiliate Bloggers

This article was assisted by AI and reviewed for publishing workflow testing.