# First 90 Days WordPress Seo Plan — Weekly Workflow For Agencies To

# Scaling Your WordPress Site with Confidence: A Proven 90-Day SEO Plan

As an agency looking to scale your wordpress site, you’re probably eager to publish high-quality content quickly and efficiently. But rushing into SEO can lead to costly mistakes and hurt your search engine rankings in the long run. That’s why we’ve created a comprehensive 90-day WordPress SEO plan – tailored specifically for agencies like yours. Over the next three months, you’ll learn how to establish a solid foundation for your site’s visibility, drive sustainable traffic, and maintain control over your online presence. By following this weekly workflow, you’ll be able to publish content safely on your new domain and set yourself up for long-term success in the ever-changing world of wordpress SEO.

Creating a Foundation: Setting Up Your New Domain

The first 90 days of launching a new WordPress site are crucial in setting up a solid foundation for SEO. This section focuses on the initial setup, ensuring a secure and crawlable domain that lays the groundwork for future optimization efforts.

Step 1: Registering a Domain Name

Registering a unique and relevant domain name is the first step towards establishing an online presence. Agencies should consider using a registrar like GoDaddy or Namecheap to register their chosen domain name.

* Use a tool like [Domainr](https://www.domainr.com/) to find available domain names and compare prices.

* Register a .com, .net, or .io domain for better brand recognition and credibility.

Step 2: Configuring DNS Settings

Once the domain is registered, agencies should configure the DNS settings to ensure proper connectivity. This involves updating the DNS servers with the registrar’s recommended settings.

* Find the registrar’s recommended DNS server settings and update them in the WordPress control panel.

* Use a reliable DNS service like Cloudflare or Google Domains for enhanced security and performance.

Step 3: Installing Security Plugins

Security plugins are essential for protecting the site from common threats like malware, SQL injection, and brute-force attacks. Agencies should install reputable plugins like Wordfence, Malcare, or iThemes Security.

* Install a security plugin that offers firewall protection, malware scanning, and login security features.

* Regularly update plugin core files and dependencies to stay ahead of emerging threats.

Step 4: Creating a Content Delivery Network (CDN)

A CDN can significantly improve site performance by caching content across multiple geographic locations. Agencies should consider integrating a reputable CDN like Cloudflare or MaxCDN.

* Install the CDN plugin recommended by the hosting provider.

* Configure the CDN settings to cache frequently requested resources and reduce load times.

Step 5: Optimizing Permalinks

Permalinks can greatly impact site crawlability and SEO. Agencies should optimize their permalink structure to include relevant keywords and make it easy for search engines to understand the site’s content hierarchy.

* Use a clean and consistent permalink format that includes target keywords.

* Update existing permalinks using the WordPress built-in `Edit Post` page.

Step 6: Configuring Advanced Hosting Settings

Advanced hosting settings can enhance performance, security, and SEO. Agencies should configure their hosting provider’s settings to optimize site speed, caching, and SSL encryption.

* Configure the hosting provider’s cache settings for improved page load times.

* Enable SSL/TLS encryption for all HTTPS requests using a trusted certificate authority like Let’s Encrypt.

Conducting Technical SEO Audits: Identifying Breakage Points

The first 30 days of the new domain are crucial in identifying technical SEO breakage points. During this phase, it’s essential to thoroughly evaluate the site’s architecture, content, and crawlability issues. Here’s a weekly workflow to help agencies scale publishing safely:

Week 1 (Days 1-7): Crawl Analysis

* Use tools like Screaming Frog or Ahrefs to conduct an initial crawl of the website.

* Identify broken links, missing pages, and crawl errors.

* Analyze XML sitemaps, Robots.txt files, and canonical URLs.

Week 2 (Days 8-14): HTML and CSS Validation

* Use tools like W3C Validator or GTmetrix to validate the site’s HTML and CSS structure.

* Identify any HTML syntax errors, broken images, or missing meta tags.

* Check the website’s loading speed using tools like Google PageSpeed Insights.

Week 3 (Days 15-21): Backlink Analysis

* Use tools like Ahrefs or Moz to analyze the site’s backlink profile.

* Identify any low-quality or spammy backlinks.

* Analyze the site’s domain age, authority, and trust flow.

Week 4 (Days 22-28): Technical SEO Issues

* Use tools like Screaming Frog or SEMrush to identify technical SEO issues such as duplicate content, thin content, or canonical conflicts.

* Address these issues by editing or removing relevant content, creating new canonical versions, or using redirects.

* Monitor the site’s crawlability and indexing progress.

Week 5-7 (Days 29-42): Content Optimization

* Use tools like Ahrefs or SEMrush to analyze the site’s content gaps and opportunities for optimization.

* Identify relevant keywords, phrases, and topics to target.

* Optimize meta titles, descriptions, headings, and internal linking.

Additional Tips:

* Regularly monitor technical SEO progress using tools like Screaming Frog or Ahrefs.

* Stay up-to-date with the latest WordPress SEO best practices and Google algorithm updates.

* Prioritize fixing critical technical issues before moving on to content optimization.

Keyword Research and Strategy Development: Understanding Your Audience

To start scaling publishing safely on a new domain, it’s essential to conduct thorough keyword research and develop a comprehensive SEO strategy that caters to your target audience. Here are some actionable steps to help you understand your audience:

1. Identify Primary Keywords

* Conduct an internal keyword analysis using tools like Google Keyword Planner, Ahrefs, or SEMrush.

* Identify primary keywords related to your content’s topic and niche.

Example: For a new WordPress blog focused on healthcare technology, some primary keywords might include:

* “Healthcare IT solutions” See Niche Site Launch SEO Blueprint for a related tactic.

* “Medical software development”

* “Digital health platforms”

2. Analyze Keyword Intent

* Understand the intent behind each keyword using tools like Google Keyword Planner or SEMrush.

* Identify whether it’s informational (e.g., “What is healthcare IT?”), navigational (e.g., “Healthcare IT companies”), or transactional (e.g., “Buy medical software”).

Example: For a WordPress blog focused on e-commerce, you might analyze the intent behind keywords like:

* “E-commerce platform reviews” (informational)

* “Best online shopping platforms” (navigational)

* “Buy products online” (transactional)

3. Research Long-Tail Keywords

* Identify long-tail keywords that have lower competition and higher conversion rates.

* Use tools like Google Keyword Planner or Ahrefs to find long-tail keyword options.

Example: For a WordPress blog focused on finance, some long-tail keywords might include:

* “Personal finance management software”

* “Online budgeting tools for small businesses”

* “Investment tracking apps for individual investors”

4. Develop a Content Strategy

* Create content that targets your identified primary and secondary keywords.

* Use a mix of informational, navigational, and transactional content to cater to different user intents.

Example: For a WordPress blog focused on travel, some content strategies might include:

* Creating informative articles about destinations and travel guides

* Publishing navigational content like “Best hotels in Paris” or “Top airlines for business class”

* Developing transactional content like booking travel services or providing recommendations for vacation rentals

5. Analyze Competitor Keywords

* Research your competitors’ keyword strategies using tools like SEMrush or Ahrefs.

* Identify gaps and opportunities to improve your own SEO strategy.

Example: For a WordPress blog focused on food, you might analyze competitor keywords like:

* “Best restaurants in New York City”

* “Food blogs for vegan recipes”

* “Cooking classes in Los Angeles”

On-Page Optimization: Writing Compelling Meta Tags and Descriptions

In the first 90 days of launching your new WordPress site, on-page optimization is crucial to set the foundation for future SEO efforts. This section focuses on writing compelling meta tags and descriptions that will help your content rank higher in search engine results pages (SERPs) and increase user engagement.

Writing Compelling Meta Tags

Meta tags are small text snippets that provide a brief summary of each page’s content. There are several types of meta tags, but we’ll focus on the most important ones:

* Title Tag: This is the title of your webpage that appears in the browser’s tab and in search engine results. Write attention-grabbing titles that accurately reflect the content of your page.

* Description Meta Tag: This provides a short summary of your page’s content, usually around 155-160 characters. Make sure it’s concise, informative, and includes target keywords.

Writing Compelling Description Meta Tags

When writing description meta tags, keep the following tips in mind:

* Use descriptive language that accurately summarizes the content.

* Include primary target keywords to improve search engine rankings.

* Keep it concise: aim for 155-160 characters.

* Avoid using the same description tag across multiple pages.

Example of a compelling description meta tag:

“Discover how WordPress can boost your website’s speed and security with our expert solutions. Learn more about our services today!”

Tips for Writing Compelling Meta Tags

Here are some additional tips to keep in mind when writing meta tags:

* Use a mix of short-tail and long-tail keywords to attract both broad and specific search queries.

* Include brand mentions, product names, or industry-specific terms to increase context relevance.

* Make sure your meta tags accurately reflect the content of each page, especially for dynamic or ever-changing pages.

Tools for Writing Compelling Meta Tags

To help you write compelling meta tags, consider using the following tools:

* Google Search Console: Use this tool to analyze and optimize your website’s title tags and descriptions.

* SEMrush: This all-in-one SEO tool offers a comprehensive suite of features, including title tag analysis and keyword suggestions.

By focusing on writing compelling meta tags and descriptions in the first 90 days, you’ll lay the groundwork for long-term SEO success and set your new WordPress site up for success. In the next section, we’ll explore Technical Optimization, where we’ll dive into optimizing your website’s technical aspects to improve user experience and search engine rankings.

Content Creation and Publication: Publishing High-Quality Content

During the first 90 days of launching a new WordPress site, content creation and publication are crucial components of any SEO plan. A well-planned content strategy can help establish your agency as an authority in the industry, attract organic traffic, and drive conversions.

Week 1-2: Keyword Research and Planning

* Identify target keywords using tools like Ahrefs, SEMrush, or Moz See Annual SEO Roadmap for Niche for a related tactic.

* Analyze competitors’ content and identify gaps in the market

* Create a keyword cluster list with primary, secondary, and long-tail keywords

* Develop a content calendar to organize and prioritize publishing schedules

Week 3-4: Content Creation and Writing

* Hire a freelance writer or content team to create high-quality, engaging content (500-1000 words)

* Focus on creating evergreen content that remains relevant over time

* Use a content template to ensure consistency in style and structure

* Incorporate internal and external linking strategies to enhance user experience and SEO

Week 5-6: Image Optimization and Media Uploads

* Optimize images with descriptive alt tags, file names, and compress images using TinyPNG or ShortPixel

* Create a media upload schedule to ensure consistent image posting

* Use relevant images from Unsplash or Pexels to supplement content

* Leverage WordPress’s built-in image editing tools to enhance visual quality

Week 7-90: Content Publication and Promotion

* Publish high-quality, keyword-rich content on a bi-weekly basis ( Wednesdays and Fridays)

* Utilize social media platforms to promote new content and engage with the audience

* Share user-generated content and encourage engagement through comments and likes

* Monitor analytics to track performance, identify areas for improvement, and adjust the content strategy accordingly

Example Content Template:

| Category | Primary Keyword | Secondary Keywords | Long-Tail Keywords |

| — | — | — | — |

| Blog Post | “How to Optimize Images” | “Image Optimization Techniques”, “SEO Image Tips” | “Best Practices for Optimizing Images”, “Image Compression Tools” |

Actionable Steps:

1. Create a content calendar and prioritize publishing schedules

2. Develop a keyword cluster list with primary, secondary, and long-tail keywords

3. Hire a freelance writer or content team to create high-quality, engaging content

4. Optimize images with descriptive alt tags, file names, and compress images using TinyPNG or ShortPixel

Link Building and Outreach: Expanding Your Authority Network

In the first 90 days of launching a new website on WordPress, link building and outreach are crucial to expanding your authority network. This section will focus on strategies and tactics to help you build high-quality backlinks from authoritative sources.

Research and Identify Potential Links Sources

Start by conducting keyword research to identify potential link-building targets. Use tools like Ahrefs, SEMrush, or Moz to analyze competitors’ backlink profiles and find gaps in the market. Look for authoritative websites that are already linking to your niche or industry.

Some examples of potential links sources include:

* Industry-specific news sites

* Regulatory or government websites (if applicable)

* Educational institutions or universities

* Think tanks or research organizations

* Guest blogging opportunities on other relevant sites

Create High-Quality, Relevant Content

To attract links from authoritative sources, focus on creating high-quality, relevant content that adds value to your audience. This can include:

* In-depth guides and tutorials

* Infographics highlighting industry insights

* Research reports or whitepapers

* Expert interviews or podcasts

* High-quality product reviews (if applicable)

Make sure to optimize your content with targeted keywords, meta descriptions, and header tags.

Guest Blogging

Guest blogging is a great way to build relationships with other websites in your niche. Look for opportunities to write guest posts on relevant sites, focusing on high-authority publications with a strong track record of publishing quality content.

Some tips for effective guest blogging:

* Research the site’s editorial calendar and tone before pitching

* Craft a compelling pitch that highlights your expertise and offers value to the reader

* Write high-quality, engaging content that aligns with the publication’s style

* Include a clear call-to-action or link back to your website

Outreach and Collaboration

Build relationships with influencers, bloggers, or industry leaders in your niche by reaching out to them directly. Collaborate on content projects, offer expert insights, or provide value-added information that helps build trust.

Some examples of outreach efforts include:

* Sending personalized emails or messages to industry influencers

* Offering exclusive access to new content or research See Boosting Click Through Rates with for a related tactic.

* Participating in online communities or forums related to your niche

Monitor and Track Your Link Building Efforts

Keep track of your link-building efforts by monitoring your website’s backlink profile using tools like Ahrefs, SEMrush, or Moz. Adjust your strategy as needed based on the results.

By expanding your authority network through link building and outreach, you’ll establish a solid foundation for long-term success in WordPress SEO.

Tracking and Analysis: Setting Up Google Search Console and Google Analytics

Setting up Google Search Console (GSC) and Google Analytics (GA) is a crucial step in tracking and analyzing your WordPress SEO efforts. In the first 90 days, it’s essential to set up these tools to monitor your website’s performance, identify areas for improvement, and make data-driven decisions.

Setting Up Google Search Console

1. Create a GSC Account: Go to the Google Search Console website ([https://search.google.com/search-console](https://search.google.com/search-console)) and sign in with your Google account credentials.

2. Verify Your Domain: Enter your new WordPress domain name and verify it using one of the available verification methods, such as:

* DNS Verification: Update your DNS settings to point to Google’s servers.

* HTML Verification: Upload a verification file to your website’s root directory.

* Chrome User Agent Verification: Download the Chrome User Agent Switcher tool and follow the instructions.

3. Add Your Sitemap: Submit your WordPress sitemap (e.g., `https://example.com/sitemap.xml`) to GSC, which helps search engines discover new pages and updates.

4. Set Up Search Queries and Alerts: Monitor specific search queries, keywords, and phrases for your business to identify potential issues and opportunities.

Setting Up Google Analytics

1. Create a GA Account: Go to the Google Analytics website ([https://analytics.google.com](https://analytics.google.com)) and sign in with your Google account credentials.

2. Set Up Your Property: Create a new property for your WordPress domain, selecting “Website” as the type.

3. Install the GA Tracking Code: Add the Google Analytics tracking code to your website’s header or footer, using the HTML provided by GA.

4. Set Up Data Retention and Segments: Configure data retention periods (e.g., 26 months) and create segments to track specific audience groups.

Weekly Task: Verify GSC and GA Setup

* Log in to both GSC and GA, ensuring your domain is verified and the tracking code is installed correctly.

* Review your dashboard for any errors or warnings that may require attention.

By following these steps and verifying your GSC and GA setup weekly, you’ll be able to track your website’s performance, identify areas for improvement, and make data-driven decisions to optimize your WordPress SEO strategy.

Part 8: Technical Setup for Long-Term Success

To set up a strong foundation for the first 90 days of your WordPress SEO plan, it’s essential to focus on technical aspects. This includes optimizing your website’s architecture, installing necessary plugins, and configuring your server settings.

Install and Configure Essential Plugins

Install and activate the following plugins:

* Yoast SEO: A popular plugin for comprehensive SEO management

* Google Search Console (GSC) integration: To monitor and improve search engine rankings

* SEMrush or Moz: Tools to analyze competitor websites and identify areas of improvement

Configure these plugins correctly by setting up user access, creating content types, and configuring the meta title and description.

Optimize Your Website’s Architecture

1. Organize your website into clear categories with logical folder structure.

2. Use descriptive page titles and URLs that include target keywords.

3. Set up a custom menu with primary navigation to help users find relevant content.

Example: Use WordPress’s built-in “Attributes” feature to set a title template for each page or post, incorporating the primary keyword.

Server Configuration and Security

1. Secure your website with HTTPS using Let’s Encrypt or another trusted certificate authority.

2. Install a reputable security plugin like Wordfence or MalCare to protect against malware and DDoS attacks.

3. Set up regular backups to prevent data loss in case of an attack or technical issue.

Example: Use WP Rocket or Autoptimize to compress files, reduce HTTP requests, and improve page load times.

Caching and Performance Optimization

1. Install a caching plugin like WP Super Cache or W3 Total Cache to improve loading speeds.

2. Configure your server to use a content delivery network (CDN) for faster content distribution.

3. Set up a Content Delivery Network (CDN) service like Cloudflare to reduce latency.

Example: Use Gzip compression in your .htaccess file to reduce the size of files and improve load times.

By setting up these technical components, you’ll lay the groundwork for long-term success with your WordPress SEO plan.

Final Takeaway

In conclusion, implementing a successful 90-day WordPress SEO plan requires careful planning, execution, and continuous monitoring. By following this weekly workflow, agencies can scale publishing safely on new domains while maintaining quality and search engine rankings.

Recap:

* Conduct thorough keyword research and analyze competitors’ content.

* Optimize website structure and navigation for user experience.

* Implement technical SEO measures such as SSL certificates and canonical URLs.

* Focus on high-quality, engaging content creation with a mix of long-form and short-form content.

* Regularly monitor and adjust SEO strategies based on Google Analytics and SEMrush data.

Action Checklist:

* Set up tracking pixels and analytics tools for website performance monitoring

* Conduct monthly keyword research updates and competitor analysis

* Schedule content calendars for the next 90 days, including topic ideas and formats

* Review and optimize meta tags, titles, and descriptions bi-weekly See How To Optimize Old Affiliate for a related tactic.

Internal SEO Links

• Niche Site Launch SEO Blueprint — Niche Site Launch SEO Blueprint Template Pack for Ecommerce Brands
• Annual SEO Roadmap for Niche — Annual SEO Roadmap for Niche Site Owners
• Boosting Click Through Rates with — Boosting Click-Through Rates with a Monthly Internal Link Audit
• How To Optimize Old Affiliate — How To Optimize Old Affiliate Posts For Conversions
• Crafting Consistent SEO Tone and — Crafting Consistent SEO Tone and Improving Core Web Vitals: for

This article was assisted by AI and reviewed for publishing workflow testing.